Tom’s Sculpture

As part of Monchique Novas Direcoes, Tom created a scultpture made from local wood. I was his assistant for two days which was tremendously rewarding. Gluing plastic wire to over 200 small wooden discs and then threading each wire through tiny

Tom’s Sculpture

As part of Monchique Novas Direcoes, Tom created a scultpture made from local wood. I was his assistant for two days which was tremendously rewarding. Gluing plastic wire to over 200 small wooden discs and then threading each wire through tiny

Characteristics of Medronho

The characteristics of medronho are part of it’s story, defining and sharing them with buyers will make medronho a more understood product, attach it to Monchique and increase its desirability. Asking producers to describe what makes their Medronho different left them

Characteristics of Medronho

The characteristics of medronho are part of it’s story, defining and sharing them with buyers will make medronho a more understood product, attach it to Monchique and increase its desirability. Asking producers to describe what makes their Medronho different left them

Medronho and Honey Shop – Creating sales categories

MEDRONHO RANGES Like different brands of whisky, vodka and rum every producer will have a slight variation on their recipe and every producers’ medronho will taste different from the next. As a consumer when faced with 25 different bottles in

Medronho and Honey Shop – Creating sales categories

MEDRONHO RANGES Like different brands of whisky, vodka and rum every producer will have a slight variation on their recipe and every producers’ medronho will taste different from the next. As a consumer when faced with 25 different bottles in

Creating the Quality Mark Brief

THE CREATIVE BRIEF OBJECTIVE: To create a mark that is identifies a product is from Monchique. The mark will demonstrate Monchique as a place that is serious about their products. It will establish a sense of pride and commardery amongst

Creating the Quality Mark Brief

THE CREATIVE BRIEF OBJECTIVE: To create a mark that is identifies a product is from Monchique. The mark will demonstrate Monchique as a place that is serious about their products. It will establish a sense of pride and commardery amongst

Brand Personality of Monchique

The Monchique archetype has been developed from discussions with local people and visitors to Monchique, who were asked them what they think makes Monchique special and from descriptions of Monchique taken from locals, business owners and visitors. What is an

Brand Personality of Monchique

The Monchique archetype has been developed from discussions with local people and visitors to Monchique, who were asked them what they think makes Monchique special and from descriptions of Monchique taken from locals, business owners and visitors. What is an